Cathay Pacific is the national airline of Hong Kong.
During the colonial years, Cathay is the golden goose for the British's
Swire holding group, which owed the listed airline.
At that time, Cathay made a lot of money as they were the number No 1 in
Asia, with neck to neck with the rising Singapore airline's SIA being in
number 2 position.
After the 1997 handover, Cathay airline's shares begun to purchase by
Cathay Pacific's branding is very strong at that time. Their advertising
gives a lot of strength to passenger choosing them even if their ticket
pricing is higher than others.
Their mostly passengers at that time were mostly of white people from mostly
They were the ones who travelled in and out of Hong Kong when Hong Kong was
run by colonial British people from police officers to senior administrators
in the colony.
All their civil service expenses expended on travels between UK and Hong
Kong were paid at premium price by the HK taxpayers' money channelled back
to the crown in UK.
The english "Ang Mo" in Hong Kong is a "looked-up" by the Chinese in Hong
Kong as "superior overlords" than them.
So when the "ang mo" or "white" people used Cathay Pacific to travel between
UK and Hong Kong, the Chinese people in Hong Kong also think Cathay airline
is also a "higher-grade airline"
Over time, even until now, the brand image perception by Hong Kong people
and Chinese people in China is still held very high by them, even to this
Their high price and brand image have sustained for many years and they
drove many buyers of their shares to trade at higher price.
However, the budget airlines in Asia have eroded Cathay airline.
Now, China's state-owned of Air-China has over the years had acquired a 30
per cent stake in Cathay.
This makes Air-China the second shareholder of Cathay Pacific airline.
And in November 2017, the Qatar airways acquired a 9.6 per cent stake for
USD 662 million.
This makes Qatar airway the third largest shareholder in Cathay Pacific
"Resty Wyse" wrote in message news:email@example.com...
Cathay Pacific is a case study in how most companies fail in the long run …
if they don’t change
The airline has focused on restoring its brand, ignoring the idea that Asian
air travel is being driven by price rather than premium service